Skip to content

LAB-004 · R06

All At Once, Higher Than Memory and the world without a logo

A figure on a reflective floor beside a large circular opening that frames mountains and a sunset above the clouds

All At Once starts where I Am Over You ends: what happens when the doors are actually open? The theme is too many possibilities rather than too few — one body, one timeline, one life. Working lines: Every door open. Only one life. and You can have anything. Just not everything. Tracks include Where You Are, Open Doors, Under the Glass, After the Noise and Another Version. It moves between progressive dance, melodic electronic, deep-house elements and trance, and is warmer than the first album. The cover replaces closed systems with several vertical worlds open at once. The first version carried small texts (More places / more lives / same you); at Spotify size they became decorative noise and were removed.

Higher Than Memory is the most nocturnal, trance-oriented record, about moments that feel larger than their later memory. Its first artwork was too much "epic trance art": light rays, cosmic elements, extra slogans. The final version shrinks the figure, enlarges the space above a city, mountains and clouds, and makes the title more legible. Across the lane: I Am Over You is about escaping, All At Once about choosing, Higher Than Memory about rising above.

Both covers taught the same thing: a world gets stronger when not everything is explained.

The visual system formed by selection, not from a brand manual on day one: black base, amber as main warm accent (often on the X), cool white and blue as counterweight, geometric, widely spaced type. Spotify got a separate avatar with the X at its centre. The first header repeated the logo, which felt redundant next to the avatar, so the final header is a world image with no text or logo. Gallery images also carry no branding. The aim: any header, Canvas or still should read as somewhere inside StrategyX, even without the name.